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About Us

We are a family business that's in the business of helping families plan and achieve a secure financial future.


Are you preparing for retirement? Saving for your child's education? Trying to decide how to best manage your investments? We will meet you where you're at (physically and situationally!) to create strategies that are tailored to your needs and goals.


We've put together this webpage to help you get to know us a little bit, but we know there's no replacement for actually meeting face-to-face. So if you'd like to learn more about us and how we can help you, schedule a call!

Who We Are


Our Primary Purpose

Lee Shaffer

Lee has over 35 years of experience in the financial services industry. During this time, he has navigated just about every variety of client situation there is to see.

At a young age, he was driving tractors and milking cows on his family's dairy farm in Selinsgrove, Pennsylvania, and he's never fully shaken off that farmer mentality. In fact, it's that "dusk till dawn" work ethic that helped him start his financial advisory business from scratch and build it up into what it is today.

Watch Lee's "Casual" Intro Video

Watch Lee's "Business" Intro Video

Our Primary Purpose

Dave Shaffer

From a very young age, Dave excelled at all kinds of sports. This helped him build an excellent work ethic and very strong leadership skills.

He earned his MBA and quickly completed all the necessary industry licenses to join the family practice.

Dave desires to truly serve his clients. His consistency, intentionality, and honesty are traits that his clients can rely on as he partnering with his father to continue growing the advisory. 

Watch Dave's "Casual" Intro Video

Watch Dave's "Business" Intro Video

How We Work

Our first priority is helping you take care of yourself and your family. We want to learn more about your personal situation, identify your dreams and goals, and understand your tolerance for risk.

  • We do this during an initial 1.5–2 hour Data Gathering meeting.
  • We'll follow up with a Proposal meeting where we present our findings and recommend action items that will help move you toward your financial goals.
  • If you choose to work with us, we will meet again to begin Implementing your plan. Depending on your needs, we may meet few times, or just once to sign some paperwork.
  • In most cases, we’ll conduct Annual Updates, where we’ll check in with you, go over your investments, and make necessary adjustments to make sure you're still on track and headed in the right direction.
  • In addition to these core review sessions, we're happy to meet anytime to answer your questions.
Client Centered

Who We Serve

We love to work with clients who:

  • want advice
  • are nice to work with
  • are looking for an ongoing partnership
  • typically fall into one of two categories:
    • Have $150K+ household income
    • Have $150K+ investable assets

Not sure if you're a good fit? Give us a call and we'll find out together!


Schedule a Call Today!

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